In recent years, over-the-top media services (OTT) channels have popular ott platforms become very common in India. A streaming media service offered directly to viewers via the internet is an over-the-top (OTT) media service. OTT bypasses the channels of cable, radio and satellite television, which are entities that typically serve as controllers or providers of that material. If you are a fan of OTT platforms then here we bring the top 10 most popular OTT platforms in India.
Most Popular OTT Platforms in India
Many filmmakers are now launching their films on major OTT channels due to the COVID-19 outbreak in the region, instead of waiting for the theatres to re-open. When we speak about OTT utilities, India has plenty of choices. Here are India’s top 10 best OTT platforms.
Amazon Prime Video
In India, Amazon Prime Video is the most popular OTT platform in India. In India, Amazon Prime Video was launched in 2016. Prime Video, in addition to English, is available as of December 2018 in six Indian languages. In February 2018, Amazon India released Amazon Prime Music.
At Rs 129/month or Rs 999/year, you will enter Prime to stream new movies and award-winning Amazon Originals. Alongside unlimited free, fast delivery, Prime subscription currently also includes free Amazon music.
One of the most popular ott platforms in India is Netflix. Three subscription plans, including Basic, Standard HD and Premium Ultra HD, are offered by the OTT platform.
The Basic plan has a price tag of Rs 500, while the Standard HD pack is priced at Rs 650, and Rs 800 per month is available for the Premium Ultra HD plan.
Netflix faces tough competition with other OTT platforms in India such as Amazon Prime, Hotstar, Voot and Eros Now, each of which charges lower subscription rates than Netflix.
Disney+ Hotstar is one of the most popular OTT platforms in India owned by Disney’s Star India subsidiary, Novi Digital Entertainment. It includes two paid subscription plans: “VIP” focusing on domestic programs and sports content (including cricket from the Indian Premier League) and “Premium” with premium international films and TV series (including HBO, Showtime and other American original series).
The VIP Plan costs Rs 399 per year as of July 2020, and the Premium Plan costs Rs 1,499 per year or Rs 299 for a monthly plan. As of March 2020, there were at least 300 million active users of Disney+ Hotstar
Voot is a video-on-demand (SVOD) Indian subscription service. Launched in March 2016, it forms the Viacom 18 online arm. It is the advertising-led video-on-demand platform of Viacom 18 that is available as an app for users of iOS, KaiOS (JioPhone) and Android, and a desktop consumption website.
After a three-day free trial, Voot Select will cost Rs. 99 a month, or Rs. 499 for the full year after a 14-day free trial.
Voot is available only in India and hosts over 40,000 hours of video content from channels such as MTV, Nickelodeon and Colors, including shows. In various languages, such as Kannada, Marathi, Bengali, Gujarati, Telugu and Tamil, content is also available.
Voot has programming from Colors TV, MTV India, Nickelodeon India and other media channels operated by Viacom 18. It also hosts the streaming of many Bollywood films. For download, it has also created many ‘Voot Original’ programs.
Voot introduced a paid subscription service called Voot Select in February 2020. The Voot Original series is only accessible to paid subscribers. For its paid subscribers, some television shows are streamed one day before TV.
ZEE5 is one of the most popular OTT platform in India operated by Essel Group through its Zee Entertainment Enterprises subsidiary. On 14 February 2018, it was launched with content in 12 languages in India. The launch of the ‘ZEE5 Club’ at Rs 365 per year was announced recently by ZEE5.
Before broadcasting on TV, ZEE5 Club will allow its customers to have exclusive access to the most popular shows, apart from selected ZEE5 and Alt Balaji shows, 1000+ blockbuster movies, ZEE Zindagi shows and more than 90+ live TV channels.
With ZEE5 Club, subscribers will be able to enjoy entertainment content across devices and without any intrusive ads. Before television broadcasting, some of Zee’s popular TV shows such as Kumkum Bhagya and Kundali Bhagya in Hindi, Sembaruthi in Tamil, Jothe Jotheyali in Kannada and Mazya Navryachi Bayko in Marathi and many more would now be accessible on ZEE5 Club.
Sony Liv (marketed as SONY LIV and formerly as SonyLIV) is a general video-on-demand Indian entertainment service owned by Sony Pictures Networks India Pvt. Ltd., Maharashtra, India, based in Mumbai.
The Library of Sony Liv consists of 18 years of content from India’s Sony Entertainment Network channels: Sony TV, Sony SAB, Sony Ten, Sony Max, Sony MAX 2, Sony PIX and Sony Six.
For a Hollywood feature film, Sony Liv is the first Indian Over-the-top media service platform to produce music content – producing music for the Hindi version of the Passengers blockbuster, starring Chris Pratt and Jennifer Lawrence.
You pay Rs. 299 per month, Rs. 699 for six months, and Rs. 999 per year for a Sony Liv Premium subscription.
MX Player, developed by MX Media & Entertainment, is an Indian video streaming and video-on-demand platform. Globally, it has over 280 million users. At present, the platform operates on an ad-supported model and has a 12-language streaming library of over 150,000 hours.
On iOS, Android and the web, it is accessible. The MXPlayer online feature is absolutely cost-free for our users to explore.
In 2018, for $140 million, Times Internet acquired a majority stake in MX Player. MX Player was relaunched as an OTT platform with initial programming on 20 February 2019. It has licensed content, including FilmRise, Sonar Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount Pictures and Sony Entertainment, from multiple Indian and international studios.
ALTBalaji is one of the best OTT Indian subscription platform that is a wholly-owned subsidiary of Balaji Telefilms Ltd. ALTBalaji is accessible to its viewers across 32 different interfaces.
On mobile and tablet devices (Apple phone, Apple iPad, Android phone, Android tablet), web browsers (Desktop Browser), Android TV and Windows, the content has been made available (Windows PC, Windows Mobile, Windows tablet).
Their website claims that the platform is India’s largest content bank. The tales range from drama, comedy, romance, thriller, crime, and mystery. The content bank also includes 100+ hours of children’s content in Bengali, Hindi, Marathi, Punjabi, Tamil & many more languages, as well as urban regional shows.
Three streaming membership plans are available for you to choose from – 3 months for Rs 100, 6 months for Rs 180 or 12 months for Rs 300.
Eros Now is a top-based Indian subscription, on-demand video entertainment and media platform, launched in 2012. It is owned and controlled by Eros Digital, Eros International plc’s digital media management arm.
The network offers services for media streaming and video-on-demand. On most Internet-connected screens, including mobiles, tablets, web and TV, the digital platform is accessible.
Cheeni Kum, Happy Bhag Jayegi, Manmarziyaan, Bajirao Mastani, Tanu Weds Manu Returns, Goliyon ki Raas Leela Ram-Leela, Rockstar, Shubh Mangal Savdhan and more are blockbuster films on the platform.
In their segment called E- Buzz, Eros Now also has web series and films such as A Monsoon Date, Mann, Salute Siachen, Black & White interviews and more. The Eros Now Premium subscription service’s subscription cost is Rs. 99 per month for a single device and Rs. 399 per year for a single device.
Based in Mumbai, Arré is an Indian OTT platform. It produces and publishes, via its online channel, videos, audio series, web series, documentaries, text and doodles. Founded by former executives of Network 18 and TV 18, B. It is a content-based start-up and was launched in April 2016 by Sai Kumar, Ajay Chacko, and Sanjay Ray Chaudhari.
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