Jiomart vs Amazon vs Flipkart: The lockdown introduced by India’s government has helped stem the Coronavirus pandemic, but the entire offline sector has also been broken. With the lockout imposed in every corner of the world, merchants are unable to market their goods to buyers.
This is mainly because the atmosphere relies on all the brick and mortar shops. Users need to head to the closest shops to get the items, whether it is an essential commodity or a luxury product. With the rise of online platforms such as Amazon vs Flipkart, however, consumers get the desired product, but only a handful of distributors can sell the goods through online channels.
Therefore, in order to make it smoother for them, two major corporations have come forward to support the distributors in this critical situation.
Yeah, we’re talking about Reliance Jio, which only launched its JioMart service recently. The service makes the shops next to the shoppers to do business. There’s Amazon too. The e-commerce giant has recently launched a new scheme that will assist thousands of small shops across the company’s website to market the goods. Jiomart Vs Amazon Vs Flipkart, who is doing better? Let’s look a little closer.
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What is Reliance JioMart doing to support shops that are offline?
In collaboration with the Facebook-owned messaging app, WhatsApp, Reliance Jio recently launched its latest service, branded as Reliance JioMart. Without setting up a single web portal or website, the platform makes it easy for small retailers to do business. The app helps clients to buy goods from local retailers nearby. Customers, though, do have to go to retrieve the things they have purchased from the website.
The entire method is a pretty straightforward one. The service would ask for the mobile number and address of the clients and assist them in choosing the nearest shop. The app helps users to pick the goods they wish to buy and view all the payment information.
Then the website exchanges the information with the retailers, which schedule the order and keep the customer aware of the changes. If the order is complete, JioMart will share the store’s location information and ask the client to go and retrieve the goods.
The project is currently accessible in selected regions, including Navi Mumbai, Thane and Kalyan, in Maharashtra. But the app is said to be accessible in the near future in more cities.
What is Amazon doing to support shops that are offline?
The e-commerce platform has launched its Local Shops initiative to help independent shops become part of the e-commerce platform when it comes to Amazon. Over the past six months, the brand has announced that it has been pilot testing the software and over 5,000 retailers have signed up over the span.
It is said that the program lets offline retailers meet consumers without caring about the rules of social distancing. The software will help clients find items in their area from nearby stores. The brand stated that during the lockdown era, the software supported the network in getting the necessary goods available.
The program will pick buyers from a variety of options and quicker deliveries will be assured, while local shops will be digitized in this process. In order, to gain extra money, small shops may also sign up for ongoing schemes.
The services include ‘I Have Room’ to serve as distribution and collection points, and ‘Amazon Quick’ to give their walk-in customers an increased range.
Also Read: Jiomart vs Dmart
What does Flipkart do to support offline retailers?
Flipkart Group has acquired a 100% interest in Walmart India, which runs the cash-and-carry Best Price market to expand capability and provide business-to-business operation, the firm added.
Walmart, a US-based supermarket major, has a controlling interest in Flipkart. Flipkart Wholesale will be run by Adarsh Menon, a veteran of Flipkart. After ensuring a smooth transition, Walmart India CEO Sameer Aggarwal will shift to another position in Walmart.
Besides two distribution centres, Walmart India has around 28 Best Price outlets in India and serves around 1.5 million customers.
In order to drive growth and prosperity for Kiranas and MSMEs, the launch of Flipkart Wholesale would harness talent, solid technological backbone, deep merchandising experience and logistics infrastructure, the company said. Kirana’s and MSMEs are central to India’s retail ecosystem, it said, and Flipkart Wholesale will concentrate on satisfying their needs by offering a large range of small businesses at a significant value.
With the launch of Flipkart Wholesale, we are now widening our capabilities to small businesses across the country across technology, logistics and finance.
The acquisition of Walmart India brings a large talent pool with deep wholesale sector experience that will strengthen our position to meet the needs of kiranas and MSMEs in a unique way, “With the launch of Flipkart Wholesale, we will now extend our capabilities across technology, logistics and finance to small businesses across the country.
The acquisition of Walmart India adds a strong talent pool with deep expertise in the wholesale business that will strengthen our position to address the needs of kiranas and MSMEs uniquely,”
Judith McKenna, Walmart International President and Chief Executive Officer, said it’s a big move as the cash-and-carry legacy of Walmart India meets the startup culture of Flipkart. This unified team will break new ground, McKenna said, by exploiting each other’s strengths and skills.
Flipkart recently announced it would receive $1.2 billion in investment from Walmart-led investors and the firm would be listed at $24.9 billion. When Walmart purchased a 77 percent stake for $16 billion, Flipkart was priced at $21 billion in May 2018.
Jiomart Vs Amazon Vs Flipkart: Who Will Dominate the Indian E-Commerce
Clearly, since it has brought this program through 100 cities in the world, Amazon and Flipkart have a larger presence, whereas JioMart is confined to a few areas in Maharashtra. The race for the Indian e-commerce market share between Jiomart Vs Amazon Vs Flipkart will be more competitive which will indirectly give better offers and discounts to the customers.
The model would assist the small shops to do business in their respective area, which is not possible with the offline store otherwise. The initiative would also allow them to digitize their stores so that their company will grow.
The JioMart model, though, is much smoother and, relative to Amazon and Flipkart, it can help to associate consumers with their local stores more quickly. Basically, the platform takes the most out of all worlds. Customers can pick the desired items from the list quickly and get them the moment they order them.
Retailers will be able to reach the consumers around them directly, which will assist them to expand their business. In comparison, engaging in a logistics system for third-party courier services would also save some time and expenses.